Connected Motorcycle Market by Service (Driver Assistance, Safety, Vehicle Management & Telematics, Infotainment, Insurance), Network (Cellular, DSRC), Calling Service (eCall, bCall), End User, Communication, Hardware, and Region

Abstract “The increasing focus on safety and driver assistance features is driving the growth of the connected motorcycle market.”

The global connected motorcycle market is projected to grow from USD 39 million in 2019 to USD 912 million by 2027, at a CAGR of 48.3%. The market is driven by the rising demand for safety and comfort of motorcyclists. Increasing initiatives by motorcycle manufacturers and road safety authorities to minimize fatal road accidents would increase the demand for connected safety features. OEMs are proactively including advanced rider assistance systems in their upcoming motorcycles to increase rider safety. Existing safety systems such as motorcycle stability control can be more effective if these systems can communicate with other road users to provide scenario-based safety features for motorcyclists. Asia Pacific is estimated to lead the connected motorcycle industry due to increasing motorcycle sales in the region.

“Demand for vehicle management & telematics services is likely to drive the growth of the connected motorcycle market during the forecast period.”

The demand for vehicle management solutions would increase during the forecast period due to the wide usage of low-cost Bluetooth modules in automotive and need for easy access to electric motorcycle battery status and timely diagnosis of high-performance engines. Low-cost Bluetooth modules can be easily integrated into budget segment motorcycles. Hence, connectivity services are not limited to high-end premium motorcycles. Budget motorcycles would offer limited but essential services to attract new customers. Also, electric motorcycles now have features that allow riders track real-time battery status and plan their trip accordingly.

“Asia Pacific connected motorcycle market is expected to grow at the highest CAGR during the forecast period.”

The Asia Pacific region comprises major motorcycle markets such as China, India, Indonesia, Philippines, and Vietnam. The region accounted for more than 90% of the global motorcycle sales in 2018. As two-wheelers are a preferred mode of transportation due to affordability and low maintenance, Asian countries such as India, Thailand, Indonesia, and Vietnam have a high motorcycle penetration. Mid and budget segment motorcycles dominate the market in these countries. However, with a steady increase in disposable income and rising demand for high-performance motorcycles, the region has attracted a number of premium motorcycle manufacturers. The region is home to some of the most innovative motorcycle manufacturers such as Honda, Kawasaki, Yamaha, and Suzuki. These OEMs are taking active participation in the Connected Motorcycle Consortium to develop connectivity services for motorcycles. Increasing collaborations to provide a safe and comfortable riding experience will boost the adoption of connected motorcycles in the region.

“Europe is estimated to be the largest connected motorcycle market in 2019.”

Europe is estimated to be the largest market for connected motorcycles in 2019. Leading OEMs such as BMW Motorrad and Triumph Motorcycles have introduced connected motorcycles. These companies plan to launch an increasing number of connected motorcycles in 2020. Triumph Motorcycles plans to introduce connectivity services in upcoming models such as Street Triple RS, Tiger 900 GT, Street Triple R & RS, and Speed Triple S & RS.

The growth of connected motorcycle market in Europe can be attributed to several innovations and presence of premium motorcycle manufacturers in this region. Europe home to OEMs such as BMW Motorrad, Triumph Motorcycles, and KTM and component manufacturers such as Continental AG and Robert Bosch GmbH. These manufacturers have collaborated to develop connected motorcycles. BMW has already launched connected motorcycles such as F 750 GS, F 850 GS, R 1250 GS, and R 1250 GS Adventure in the European market. Other manufacturers are expected to follow suit with their connectivity services offerings.

In-depth interviews were conducted with CEOs, marketing directors, innovation and technology directors, and executives from various key organizations operating in the connected motorcycle market.• By Company Type: OEMs - 21%, Tier I - 69%, and Tier II & III - 10%,• By Designation: CXOs - 31%, Manager - 49%, and Executives - 20%• By Region: North America - 42%, Asia Pacific - 27%, Europe - 21%, LATAM - 6%, and Rest of the World- 4%

The connected motorcycle market comprises major manufacturers and service providers such as Panasonic Corporation (Japan), Robert Bosch GmbH (Germany), Vodafone (UK), Starcom Systems (UK), and Continental AG (Germany).

Research Coverage:

The study covers the connected motorcycle market across various segments. It aims at estimating the market size and future growth potential of this market across different segments such as service, hardware, communication type, network type, calling service, end user, and region. The study also includes an in-depth competitive analysis of key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and acquisitions.

Key Benefits of Buying the Report:

The report will help leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall connected motorcycle market. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Content TABLE OF CONTENTS

1 INTRODUCTION 191.1 OBJECTIVES OF THE STUDY 191.2 MARKET DEFINITION 191.2.1 INCLUSIONS & EXCLUSIONS 201.3 MARKET SCOPE 211.3.1 YEARS CONSIDERED FOR THE STUDY 221.4 LIMITATIONS 221.5 STAKEHOLDERS 232 RESEARCH METHODOLOGY 242.1 RESEARCH DATA 242.1.1 SECONDARY DATA 252.1.1.1 Key secondary sources for Connected Motorcycle Market 252.1.1.2 Key data from secondary sources 262.1.2 PRIMARY DATA 262.1.2.1 Sampling techniques & data collection methods 272.1.2.2 Primary participants 282.1.2.3 Key data from primary sources 282.2 MARKET SIZE ESTIMATION 282.2.1 DATA TRIANGULATION APPROACH 282.2.2 TOP-DOWN APPROACH 292.2.3 TOP-DOWN APPROACH: CONNECTED MOTORCYCLE MARKET 292.3 MARKET BREAKDOWN AND DATA TRIANGULATION 302.4 ASSUMPTIONS 312.5 RISK ASSESSMENT & RANGES 323 EXECUTIVE SUMMARY 334 PREMIUM INSIGHTS 364.1 CONNECTED MOTORCYCLE MARKET TO GROW AT A SIGNIFICANT RATE DURING THE FORECAST PERIOD (2019–2027) 364.2 EUROPE IS ESTIMATED TO LEAD THE GLOBAL CONNECTED MOTORCYCLE MARKET IN 2019 374.3 CONNECTED MOTORCYCLE MARKET, BY HARDWARE AND END USER 384.4 CONNECTED MOTORCYCLE MARKET, BY SERVICE 384.5 CONNECTED MOTORCYCLE MARKET, BY HARDWARE 394.6 CONNECTED MOTORCYCLE MARKET, BY NETWORK TYPE 39

4.7 CONNECTED MOTORCYCLE MARKET, BY COMMUNICATION TYPE 404.8 CONNECTED MOTORCYCLE MARKET, BY END USER 405 MARKET OVERVIEW 415.1 INTRODUCTION 415.2 OPERATIONAL DATA 425.2.1 MOTORCYCLE ACCIDENTS IN COUNTRIES 425.3 MARKET DYNAMICS 445.3.1 DRIVERS 445.3.1.1 Adoption of safety and security features 445.3.1.2 Consumer shift towards premium motorcycles 455.3.1.3 Increasing focus on superior performance and real-time diagnostics 455.3.2 RESTRAINTS 455.3.2.1 Absence of connected standards and uniform platform 455.3.2.2 Lack of IoT-enabled infrastructure 465.3.3 OPPORTUNITIES 465.3.3.1 Advancements in connectivity (cloud & 5G) 465.3.3.2 Consumer demand for smartphone integration and digital dashboards 465.3.3.3 Government initiatives for smart cities and intelligent transport systems 475.3.4 CHALLENGES 475.3.4.1 Privacy and security of user data 475.3.4.2 High development cost 475.4 IMPACT OF MARKET DYNAMICS 485.5 REVENUE SHIFT DRIVING MARKET GROWTH 495.6 REVENUE MISSED: OPPORTUNITIES FOR MOTORCYCLE CONNECTIVITY SERVICE PROVIDERS 495.7 CONNECTED MOTORCYCLE MARKET, SCENARIOS (2020–2027) 495.7.1 CONNECTED MOTORCYCLE MARKET, MOST LIKELY SCENARIO 505.7.2 CONNECTED MOTORCYCLE MARKET, OPTIMISTIC SCENARIO 515.7.3 CONNECTED MOTORCYCLE MARKET, PESSIMISTIC SCENARIO 516 INDUSTRY TRENDS 526.1 INTRODUCTION 526.2 TECHNOLOGICAL OVERVIEW 526.2.1 DIGITAL INSTRUMENT CLUSTER AND APP INTEGRATION 526.2.2 CELLULAR V2X 536.2.3 DEDICATED SHORT RANGE COMMUNICATION (DSRC) 556.3 PORTERS FIVE FORCES 566.4 CONNECTED MOTORCYCLE: TECHNOLOGY ROADMAP 57

7 CONNECTED MOTORCYCLE MARKET, BY CALLING SERVICE 587.1 INTRODUCTION 587.2 EMERGENCY CALL (ECALL) 587.3 BREAKDOWN CALL (BCALL) 587.4 INFORMATION CALL (ICALL) 597.5 MARKET LEADERS 598 CONNECTED MOTORCYCLE MARKET, BY SERVICE 608.1 INTRODUCTION 618.2 RESEARCH METHODOLOGY 628.3 ASSUMPTIONS 628.4 DRIVER ASSISTANCE 638.4.1 TRAFFIC LIGHT VIOLATION WARNING 638.4.2 IN-VEHICLE SIGNAGE 638.4.3 LANE CHANGE WARNING 638.4.4 GREEN LIGHT OPTIMIZED SPEED ADVISORY (GLOSA) 638.4.5 TRAFFIC JAM WARNING 638.4.5.1 Optimization of urban traffic will play a major role 648.5 INFOTAINMENT 648.5.1 MUSIC CONTROLS 648.5.2 CALLS AND MESSAGES 648.5.3 TURN-BY-TURN NAVIGATION 658.5.3.1 Increasing smartphone integration would fuel the demand for infotainment functions 658.6 SAFETY 658.6.1 LEFT TURN ASSIST 658.6.2 MOTORCYCLE APPROACH WARNING/INDICATION 668.6.3 OVERTAKE WARNING 668.6.4 EMERGENCY ELECTRONIC BRAKE LIGHT 668.6.4.1 Initiatives to minimize fatal accidents would fuel the demand for safety features 668.7 VEHICLE MANAGEMENT & TELEMATICS 678.7.1 BATTERY STATUS 678.7.2 STOLEN VEHICLE TRACKING 678.7.3 DIAGNOSTICS 678.7.3.1 Increasing adoption of electric motorcycles would fuel the demand for vehicle management solutions 688.8 INSURANCE 688.8.1 INTRODUCTION OF USAGE-BASED INSURANCE SOLUTIONS WOULD BOOST THE DEMAND FOR CONNECTIVITY SERVICES 698.9 MARKET LEADERS 69

9 CONNECTED MOTORCYCLE MARKET, BY HARDWARE 709.1 INTRODUCTION 719.2 RESEARCH METHODOLOGY 729.3 ASSUMPTIONS 729.4 EMBEDDED 739.4.1 DEMAND FOR ADVANCED SAFETY FEATURES WOULD FOSTER THE ADOPTION OF EMBEDDED MODULES 739.5 TETHERED 749.5.1 COST-EFFECTIVE TETHERED SOLUTIONS ARE SUITABLE FOR BUDGET MOTORCYCLES 749.6 MARKET LEADERS 7510 CONNECTED MOTORCYCLE MARKET, BY COMMUNICATION TYPE 7610.1 INTRODUCTION 7710.2 RESEARCH METHODOLOGY 7810.3 ASSUMPTIONS 7810.4 V2V 7910.4.1 V2V COMMUNICATION CAN HELP REDUCE FATAL ACCIDENTS 7910.5 V2I 8010.5.1 V2I COMMUNICATION WILL EASE TRAFFIC FLOW OPTIMIZATION IN CONGESTED URBAN AREAS 8010.6 MARKET LEADERS 8111 CONNECTED MOTORCYCLE MARKET, BY NETWORK TYPE 8211.1 INTRODUCTION 8311.2 RESEARCH METHODOLOGY 8411.3 ASSUMPTIONS 8411.4 CELLULAR V2X (C-V2X) 8511.4.1 LOW COST OF CELLULAR COMMUNICATION SYSTEM WOULD DRIVE EARLY ADOPTION OF CONNECTED MOTORCYCLES 8511.5 DEDICATED SHORT RANGE COMMUNICATION (DSRC) 8611.5.1 INITIATIVES BY FCC AND DOT IN THE US FOR DSRC WILL BE BENEFICIAL FOR CONNECTED MOTORCYCLES 8711.6 MARKET LEADERS 8812 CONNECTED MOTORCYCLE MARKET, BY END USER 8912.1 INTRODUCTION 9012.2 RESEARCH METHODOLOGY 9112.3 ASSUMPTIONS 9112.4 PRIVATE 9212.4.1 RISING DEMAND FOR DRIVER ASSISTANCE FEATURES FOR COMFORTABLE RIDING WOULD PROPEL THE MARKET 92

12.5 COMMERCIAL 9312.5.1 RIDE SHARING PLATFORMS WOULD INCREASE THE DEMAND FOR CONNECTIVITY SERVICES 9412.6 MARKET LEADERS 9513 CONNECTED MOTORCYCLE MARKET, BY REGION 9613.1 INTRODUCTION 9713.2 OPERATIONAL DATA 9813.3 ASIA PACIFIC 9913.3.1 CHINA 10113.3.1.1 LTE based V2X deployment will boost the market in China 10113.3.2 INDIA 10213.3.2.1 Inclusion of Bluetooth-based connectivity would boost the adoption in the country 10213.3.3 INDONESIA 10313.3.3.1 Increasing motorcycle export will drive the market 10313.3.4 JAPAN 10413.3.4.1 Japanese manufacturers such as Honda and Yamaha will play a major role in market growth 10413.3.5 THAILAND 10513.3.5.1 Tethered solution for budget motorcycles will drive the market 10513.3.6 REST OF ASIA PACIFIC 10513.3.6.1 Increasing motorcycle export will drive the market 10613.4 EUROPE 10613.4.1 AUSTRIA 10913.4.1.1 Introduction of sport and hyper sport motorcycles by local OEM KTM will boost the market 10913.4.2 FRANCE 10913.4.2.1 Premium motorcycle sales will influence the adoption of connected motorcycles 11013.4.3 GERMANY 11013.4.3.1 Presence of leading OEMs such as BMW will boost the market 11013.4.4 GREECE 11113.4.4.1 Steady growth in motorcycle sales will boost the market 11113.4.5 ITALY 11113.4.5.1 Economic reforms will revive stalled motorcycle growth 11213.4.6 SPAIN 11213.4.6.1 Increasing preference for adventure and street motorcycles will boost the demand 11213.4.7 UK 11313.4.7.1 Presence of connected motorcycle makers such as Triumph will influence the market 11313.4.8 REST OF EUROPE 11313.4.8.1 Increasing safety standards will drive the market 11413.5 NORTH AMERICA 11413.5.1 CANADA 11513.5.1.1 Rising demand for high-performance motorcycles will drive the market 11513.5.2 MEXICO 11613.5.2.1 Emergence of global manufacturers in Mexico will drive the market 11613.5.3 US 11613.5.3.1 NHTSA initiative for V2V communication platform will be key for connected motorcycles 11613.6 LATIN AMERICA 11713.6.1 BRAZIL 11813.6.1.1 Favorable monetary policies will play a major role in the country 11813.6.2 COLUMBIA 11813.6.2.1 Localization of motorcycle production will drive the market in Columbia 11913.6.3 REST OF LATAM (ROLATAM) 11913.6.3.1 Presence of major manufacturers would fuel the demand for connected motorcycle market 12013.7 REST OF THE WORLD (ROW) 12013.7.1 EGYPT 12113.7.1.1 Increasing presence of international manufacturers in the country would boost the market 12113.7.2 IRAN 12213.7.2.1 Revival of motorcycle sales will foster the growth of connected motorcycles 12213.7.3 OTHERS 12213.7.3.1 Favorable trade policies would encourage more motorcycle manufacturers in the region 12314 RECOMMENDATIONS BY MARKETSANDMARKETS 12414.1 EUROPE WILL BE THE KEY MARKET FOR CONNECTED MOTORCYCLE 12414.2 CONNECTED FEATURES IN BUDGET MOTORCYCLES CAN BE A KEY FOCUS FOR MANUFACTURERS 12414.3 CONCLUSION 12415 COMPETITIVE LANDSCAPE 12515.1 OVERVIEW 12515.2 MARKET RANKING ANALYSIS 12515.3 COMPETITIVE LEADERSHIP MAPPING 12615.3.1 VISIONARY LEADERS 12615.3.2 INNOVATORS 12615.3.3 DYNAMIC DIFFERENTIATORS 12715.3.4 EMERGING COMPANIES 127

15.4 STRENGTH OF PRODUCT PORTFOLIO 12815.5 BUSINESS STRATEGY EXCELLENCE 12915.6 WINNERS VS. LOSERS 12915.7 COMPETITIVE SCENARIO 13115.7.1 NEW PRODUCT DEVELOPMENTS 13115.7.2 COLLABORATIONS 13215.7.3 PARTNERSHIPS/CONTRACTS 13215.7.4 ACQUISITION/MERGER 13316 COMPANY PROFILES 134(Business overview, Products and Services offered, Recent developments, SWOT analysis & MnM View)*16.1 ROBERT BOSCH GMBH 13416.2 CONTINENTAL AG 13716.3 STARCOM SYSTEMS LTD 14116.4 VODAFONE 14416.5 BMW GROUP 14816.6 TE CONNECTIVITY 15116.7 PANASONIC CORPORATION 15416.8 AERIS 15616.9 KPIT 15716.10 AUTOTALKS LTD 15816.11 DXC TECHNOLOGY 16016.12 IAV 16216.13 FACOMSA 163*Details on Business overview, Products and Services offered, Recent developments, SWOT analysis & MnM View might not be captured in case of unlisted companies.16.14 OTHER KEY PLAYERS 16416.14.1 ASIA PACIFIC 16416.14.1.1 Kawasaki 16416.14.1.2 Embien Technologies 16416.14.2 EUROPE 16416.14.2.1 Piaggio Group 16416.14.2.2 Telefónica 16416.14.2.3 Cubic Telecom 16516.14.2.4 e-Novia 16516.14.2.5 Triumph Motorcycles 16516.14.3 NORTH AMERICA 16516.14.3.1 Harman 165

17 APPENDIX 16617.1 DISCUSSION GUIDE 16617.2 KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL 16917.3 AVAILABLE CUSTOMIZATIONS 17117.4 RELATED REPORTS 17117.5 AUTHOR DETAILS 172